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Brand
Dove
ProjectHow a Soap Brand Created a Global Self Esteem Movement

Ogilvy UK, Agency / Creative,

Associated creatives

Ogilvy UK
Ogilvy UKAgency / Creative

Tags

dove brand campaigndovecampaign for real beautyself esteem movementsoap brand

Description

This video piece for Dove titled How a Soap Brand Created a Global Self Esteem Movement examines the evolution of beauty advertising and the famous Campaign for Real Beauty. The narrative explores historical milestones from the 2004 study revealing that only 2 percent of women viewed themselves as beautiful. Featuring archival footage, vintage television sets, magazine advertisements, and diverse representations of women, the video highlights how the brand challenged narrow industry standards. The storytelling combines retrospective analysis with iconic promotional imagery created by Ogilvy UK to document a cultural shift in body positivity and self-worth.