Doubleday & Cartwright, Agency / Creative,

Description

This is a stop-motion animation that portrays the history of the Air Jordan 1. The video opens on a theatre stage with red curtains, which open to reveal a painted backdrop of a green hillside and mountains. A white toy helicopter appears, dangling a single leg with a red-and-white Air Jordan 1 sneaker. A cartoon map shows the route of Michael Jordan's European tour in 1985 with stops in London, Paris, and Trieste, Italy. The scene transitions to a basketball court with a crowd, where puppet figures of basketball players are suspended by strings. The narration gives a timeline of his career. A basketball moves through the air. A puppet referee blows a whistle. The scene ends with shots of the puppet crowd watching the game.