Mathematic Studio,

Description

This commercial video for the Doritos x Stranger Things Telethon for Hawkins project adopts a retro 1980s broadcast aesthetic complete with scan lines, warm color grading, and vintage graphics. A host in a light grey suit and patterned tie stands before a striped backdrop, holding a bag of Doritos Nacho Cheese and presenting a retro television monitor displaying news footage from Hawkins, Indiana. Celebrity phone bank segments feature figures such as David Hasselhoff, Paula Abdul, and ALF answering rotary phones. The production captures the look and feel of an era-specific charity telethon integrated with the fictional world of Stranger Things.

Style

Vertical, Cinematic, 1980s, Retro

Techniques

VHS / lo-fi, Green screen / chroma key

Industries

CPG / Packaged Food

Color

Background

Set-dressed

Context

Advertising Campaign, TVC / TV Commercial