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  • ·Don't Go Missing Gatorade campaign video with Damian Lillard
Brands
Gatorade @DamianLillard
ProjectDon’t Go Missing

Gatorade, @DamianLillard Don’t Go Missing 2025

Associated creatives

The Roots Production Service
The Roots Production ServiceProduction Service
Caviar
CaviarProduction
TBWA\Chiat\Day LA
TBWA\Chiat\Day LAAgency / Creative

Tags

damian lillarddamian lillard holding gatoradegatorade bottleorange gatorademan holding sports drinkbasketball playerathlete

Description

This video advertisement for Gatorade titled Don't Go Missing features NBA star Damian Lillard alongside various athletes experiencing athletic moments in different training environments. Lillard speaks to the camera holding a bottle of Gatorade while athletic scenes unfold on a basketball court, tennis court, gym, and outdoor garden setting. The production was created by TBWA Chiat Day LA, with production services by The Roots Production Service and Caviar. The commercial highlights sports hydration through cinematic framing and diverse athletic scenarios.