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  • ·Done Before Adidas commercial campaign video
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Blacksmith,

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Description

This dynamic commercial video project titled Done Before for Adidas showcases a fast-paced sequence of diverse individuals, athletes, and street scenes. Produced with post-production and VFX work by Blacksmith, the video features multiple vignettes ranging from inverted urban performers and synchronized sneaker choreography to neon-lit interior portraits. The visual rhythm moves through atmospheric lighting setups, dramatic shadows, and rapid cuts between urban settings and minimalist backdrops. Various performers appear in distinct sportswear apparel, highlighting movement, collective energy, and athletic culture. The color grading shifts between moody low-key tones, vibrant neon pinks, and natural daylight.