Brand
ProjectDoing More
Blueprint Group, Agency / Creative,
Associated creatives
Tags
Description
This video commercial for PRASA titled Doing More follows a Black woman in her 20s wearing dark attire and carrying a white handbag as she navigates commuter hubs including Dube Train Station and Park Station. The footage captures outdoor platform walkthroughs, train arrivals, and interior station concourses with cinematic lighting and a cool color grade. Commuters and travelers move through the transit spaces under clear skies and station architecture. The piece is produced by Darling Films for PRASA.
Style
Vertical, Cinematic, Cool
Industries
Vehicle Rental & Rideshare
Color
Jet Black (50%)
Pure White (30%)
Background
Transport Hub
Context
TVC / TV Commercial