Razorfish, Production,

Description

This comedic digital advertising video created by Razorfish for Dodge under the project title MUSCLE IN A BOTTLE features rapid cuts, humorous visual exaggerations, and dynamic product shots of the Dodge Charger fragrance. The video employs bold graphic typography, live-action footage, and humorous visual effects to promote the brand's fictional fragrance benefits. Razorfish delivered the creative direction for this high-energy promotional campaign.

Style

Humorous, Vertical, Commercial, Moody

Industries

Luxury Automotive

Color

Background

Solid Colour

Context

Advertising Campaign, TVC / TV Commercial