Publicis Dubai, Agency / Creative,

Description

This commercial video for the Dodge Durango features a bald man with a beard, wearing a black leather jacket and a white t-shirt, standing and leaning against a black SUV inside an indoor parking garage. The setting features concrete walls, red accent lighting, and overhead fluorescent tube fixtures casting a moody atmosphere. The man speaks directly to the camera while delivering lines comparing teenagers to HEMI V8 engines. The camera cuts between medium close-ups of the man speaking and wider shots as he opens the car door and sits inside. The production employs cinematic lighting and color grading to create an intense mood.

Style

Horizontal, Cinematic, Moody, Clean

Industries

Luxury Automotive

Color

Background

Garage

Context

TVC / TV Commercial