Flying Object, Agency / Creative,

Description

This commercial video for the project Do It With Plum by brand Plum humorously explores everyday financial struggles, featuring multiple characters navigating money stress. The narrative cuts between relatable vignettes of individuals stressing over bills, rent, and savings, before introducing automated app solutions. Each scene is styled with vibrant interior set design, dynamic character expressions, and bold typographic overlays. The commercial blends comedic moments with sleek product interfaces, showcasing how automated savings can alleviate financial anxiety.

Style

Humorous, Horizontal, Commercial, Warm

Industries

Fintech

Color

Background

Set-dressed

Context

TVC / TV Commercial