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  • ·DKNY SS24 varsity jacket fashion campaign portrait
Brand
DKNY
ProjectDKNY SS24
Model wearing a DKNY varsity jacket and black skirt from behind against a clean white seamless studio background.

Veronique Didry,

Associated creatives

Marco Cella
Marco CellaPhotographer
Paolo Santosuosso
Paolo SantosuossoCreative Director
Veronique Didry
Veronique DidryFashion Editor/Stylist
Daniela Magginetti
Daniela MagginettiHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Larissa Almeida
Larissa AlmeidaModel

Tags

woman wearing varsity jacketvarsity jacketDKNY varsity jacketwoman in jacketjacket

Description

This fashion campaign image for DKNY SS24 features a model captured from behind, showcasing a two-tone varsity jacket with bold collegiate lettering across the back. The look is styled with a dark miniskirt and heeled boots against a stark white seamless backdrop. Studio lighting cleanly illuminates the apparel details, including the striped ribbed collar and cuffs of the outerwear. The composition highlights contemporary streetwear design within a professional commercial photography framework.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (30%)
Camel (20%)

Background

White Seamless

Context

Advertising Campaign