Logo
  • Home
  • ·Media
  • ·DKNY Spring 2026 Campaign with Hailey Bieber
BrandDKNY
ProjectSpring 2026 Campaign
Hailey Bieber wearing a black baseball cap, black crop top, and white coat seated on a chair for DKNY.

DKNY Spring 2026 Campaign 2026

Associated creatives

Mikael Jansson
Mikael JanssonPhotographer
Hailey Bieber
Hailey BieberModel
Hailey Bieber
Hailey BieberTalent

Tags

hailey bieberhailey bieber seatedhailey bieber posingoversized white jacketwhite jacketwhite coatblack crop topblack cropped tankcrop topblack athletic shortsstriped athletic shortsblack shortsblack baseball capbaseball capblack cap

Description

Mikael Jansson photographs Hailey Bieber for the DKNY Spring 2026 Campaign. Bieber is seated on a distressed metal chair with one knee raised towards the camera, wearing an oversized white jacket layered over a black cropped tank top and matching athletic shorts with white side stripes. She accessorizes the sporty ensemble with a black New York Yankees baseball cap, black socks, and a solitaire ring. The portrait is captured against a clean studio setup featuring soft directional lighting.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (40%)

Background

Textured Backdrop

Context

Advertising Campaign