Spring 2025 Ad Campaign 2025

Description

Lila Moss stars in the DKNY Spring 2025 Ad Campaign captured by photographer Mikael Jansson. The scene is set inside a dimly lit movie theatre where the model is seated among rows of empty auditorium chairs. She wears a heavily decorated denim jacket covered in colorful embroidered patches and large clear eyeglasses, while holding a red-and-white striped popcorn carton. Dramatic atmospheric lighting streams from an overhead source, illuminating the haze and highlighting her fair hair and expression. Alastair McKimm styled the shoot with hair by Mark Carasquillo and makeup by Anthony Turner under the creative direction of Trey Laird.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Theatre

Context

Advertising Campaign