BrandNike
ProjectNikexRebel
DIVISION US, Production,
Associated creatives
Associated creatives
Tags
Description
A diverse group of women model athletic wear by Nike, set against brightly colored backdrops. The camera work includes fisheye lens views, black and white shots, and low-angle perspectives, emphasizing urban and architectural environments. The women are seen posing and engaged in various activities, such as bouncing a basketball, roller skating, and dancing. The color palette is vibrant, featuring pinks, yellows, and blues. The video includes a mix of indoor and outdoor settings. The overall mood is energetic and sporty, highlighted by close-up shots and wide-angle views of cityscapes and simple backgrounds. The women wear a variety of athletic apparel, including sports bras, leggings, and crop tops.
