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A magenta steel bar stool stands on a light pink background next to a magenta product page with descriptive brand text.

Division Twelve Brand Identity 2020

Associated creatives

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Description

A vertical digital layout showcases a magenta steel bar stool centered on a light pink background. The right side of the spread is a solid magenta field containing white sans-serif typography that describes the furniture piece's features, durability, and design credits. At the bottom right, subtle white line-art sketches of the stool provide a schematic visual aid. The overall aesthetic is minimalist and graphic, using a bold, monochromatic colour scheme to highlight product details. The composition is clean, functional, and modern.

Style

Commercial, Square

Techniques

Typography

Industries

Specialty Retailers