BrandLoreal
ProjectMAGIC RETOUCH BATHROOM
Divine Studio, Production,
Associated creatives
Associated creatives
Tags
Description
This L'Oréal Paris commercial opens with a view of a building at night, followed by a vintage-style bathroom with dark green tiled walls and a black and white checkered floor. The scene transitions to a woman in a shower, seemingly enjoying the water, until she sees gray roots in her hair and expresses horror. Eva Longoria then appears, holding a can of Magic Retouch, declaring herself psycho about covering gray roots. The product is displayed, and Longoria demonstrates the ease of application. The commercial ends with the woman from the shower using the product and being satisfied with the results. The colors are dark and moody, with pops of gold from the fixtures and product labels.