Brand
ProjectPlaymation
Disney Playmation 2018
Associated creatives
Tags
Description
This commercial video for Disney Playmation features a young boy standing in a domestic living room looking out a bay window before his imagination takes over. He walks down a hallway as digital armour pieces rapidly attach to his body, transforming him into Iron Man. The sequence shifts dynamically from the moody interior to an action-packed cityscape where he runs, jumps, and fights. The spot features cinematic lighting, seamless visual effects, and a desaturated colour grade that transitions into bright daylight.