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BrandDior
ProjectJewelry Spring 2024 Ad Campaign
Close-up of a jeweler using a tool to set a diamond star pendant mounted on a red lacquer pitch block.

Dior Jewelry Spring 2024 Ad Campaign 2024

Associated creatives

Victoire de Castellane
Victoire de CastellaneDesigner
Tyler Mitchell and Piotr Stoklosa
Tyler Mitchell and Piotr StoklosaPhotographer
Xin Liu
Xin LiuModels
Jenna Ortega
Jenna OrtegaModels
and Haerin
and HaerinModels

Tags

diamond star pendantstar pendantdiamond pendantpendantjewelry making tooljeweler tooltool

Description

This close-up image captures a meticulous jewelry-making process for the Dior Jewelry Spring 2024 ad campaign. A craftsman uses a thin metal tool to delicately adjust a circular star pendant featuring intricate diamond pavé settings and black enamel details. The pendant is secured to a round, reddish-brown lacquered pitch block during fabrication. The shot highlights fine craftsmanship against a textured, rustic workbench background with warm, intimate lighting.

Style

Vertical, Commercial, Warm, Raw

Techniques

Macro, Natural light

Industries

Jewellery

Color

Rust (60%)
Pure White (40%)

Background

Garage

Context

Advertising Campaign