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  • ·Dinnerly x Google The Jam parking lot video commercial

ABEL, Agency / Creative,

Associated creatives

Tags

Description

This commercial video scene from the Dinnerly x Google project titled The Jam features an overhead, high-angle shot looking down onto a densely packed parking lot filled with various cars trapped in heavy traffic. In the center of the frame, a man stands upright on the roof of a grey station wagon, gesturing as he speaks to the surrounding drivers. Other individuals are visible near their vehicles and in open car doors amidst the congestion. The lighting is dim, suggestive of evening or night conditions, with artificial overhead illumination highlighting the scene.

Style

Vertical, Commercial

Techniques

Drone footage

Industries

Beverages

Color

Navy (40%)
Medium Grey (30%)
Pure White (30%)

Background

Carpark

Context

TVC / TV Commercial