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BrandDiesel
ProjectFall 2026 Ad Campaign
Cutout of a clenched hand wearing a silver Diesel chronograph watch framed in red over a crowded sandy beach background.

Diesel Fall 2026 Ad Campaign 2026

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Max Giles
Max GilesDirector
Verity Smiley-Jones
Verity Smiley-JonesCut-Out Photographer
Erika Kamano
Erika KamanoLocal Photographers
Fish Zhang
Fish ZhangLocal Photographers
Malak El Sawi
Malak El SawiLocal Photographers
Sergio Richard
Sergio RichardLocal Photographers
and Megha Singha
and Megha SinghaLocal Photographers
Ursina Gysi
Ursina GysiStylist
Andrea Martinelli
Andrea MartinelliHair
Stephanie Kunz
Stephanie KunzMakeup
Giulia Zacconi
Giulia ZacconiManicurist
Isabel Bush
Isabel BushCasting Director

Tags

diesel chronograph watchdiesel watchsilver chronograph watchstainless steel watchmetallic wrist watchclenched fist cutouthand wearing watch

Description

A graphic mixed-media fashion advertisement for Diesel's Fall 2026 ad campaign, art directed by Christopher Simmonds under creative director Glenn Martens. The central foreground features a stylized cutout of a clenched fist and wrist outlined with a bold red contour border. On the wrist sits a multifaceted stainless steel Diesel chronograph watch with an industrial geometric bezel and link strap, accompanied by a textured grey ribbed sleeve cuff and a signet ring. The background layer depicts a sunny coastal landscape with beachgoers, colorful umbrellas, and high-rise architecture along a sandy shore. In the upper left corner, the signature red Diesel box logo reads 'DIESEL FOR SUCCESSFUL LIVING'.

Style

Vertical, Commercial, Graphic, Layered

Techniques

Collage

Industries

Jewellery

Color

Scarlet (40%)
Silver (metallic) (30%)
Charcoal (30%)

Background

Sandy Beach

Context

Advertising Campaign