Chime Serra, Los Angeles
Associated creatives
Tags
Description
This advertising campaign image features four individuals posing horizontally against a concrete wall beneath an overpass or bridge structure. The scene is art-directed with models interacting with concrete benches and trash receptacles in gravity-defying horizontal poses. Bold white sans-serif typography on the left and right reads SMART CRITIQUES and STUPID CREATES, alongside a Diesel brand logo in the bottom right corner. A fifth person stands in the background on the sidewalk near a parked red car. The lighting is natural daylight under an architectural overhang, casting soft shadows on the pavement. Prop styling by Chime Serra.
Style
Horizontal, Commercial, Saturated, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Denim (30%)
Burnt Orange (20%)
Pure White (20%)
Background
Street
Context
Advertising Campaign