Chime Serra, Los Angeles

Description

This advertising campaign image features a man and a woman leaning out of the windows of two parked blue cars, about to kiss amidst a heavy downpour of rain. Bold red typography spans the left side of the frame with the phrase smart listens to the head stupid listens to the heart. The scene is framed by a thin pink border with the brand logo and tagline positioned in the bottom right corner. The lighting captures the illuminated rain streaks against a dark background, highlighting the cinematic mood of the setup. Prop styling by Chime Serra contributes to the narrative execution of the commercial piece.

Style

Horizontal, Commercial, Saturated, Gritty

Techniques

Analogue / film, Flash

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign