Apparition Media, Media,

Description

This commercial video for Vodafone titled Did You Get My Mural? captures a young woman walking down a city sidewalk and reacting with surprise when she encounters a large hand-painted mural featuring a personal message from her mother. The video moves between street-level exterior shots of the mural against a brick building and intimate dialogue scenes with family members. The natural daylight and urban street setting emphasize the realism of the campaign narrative created by Howatson+Company and Apparition Media.

Style

Vertical, Cinematic, Clean

Industries

Telecommunications

Color

Background

Residential Building

Context

TVC / TV Commercial