ProjectWhere It All Kicks Off
OBB Media, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for Dick's Sporting Goods titled Where It All Kicks Off, produced by OBB Media, follows a young man exploring a retail store's soccer display and interacting with staff before transitioning to rooftop soccer matches against an urban skyline backdrop. The visual style shifts between bright retail environments and warm sunset exterior lighting. Dynamic camera movements showcase athletic apparel, footwear, and equipment within modern store interiors and rooftop sports pitches.
Style
Horizontal, Commercial, Warm
Industries
Big Box Retail
Color
Lemon (50%)
Denim (40%)
Background
Retail Store
Context
TVC / TV Commercial
