Smith & Western,

Description

This audio-visual campaign piece for Diabetes Australia, titled Radio - Granola Bar 30s, examines health claims in food packaging. The frame features a close-up shot of an unwrapped granola bar laden with oats, seeds, and chocolate chips, resting on a textured wooden tabletop. The visual accompaniment supports a humorous narrative about marketing tactics used to disguise sugar content in packaged snacks. The production was created by agency Cocogun with music and sound design by Smith & Western.

Style

Horizontal, Commercial, Warm

Techniques

Macro

Industries

CPG / Packaged Food

Color

Background

Wood Texture

Context

TVC / TV Commercial