Diabetes Australia
Radio - Granola Bar 30s
Brand
ProjectRadio - Granola Bar 30s
Date
May 2026
Description
Diabetes Australia explores the discrepancy between marketing claims and nutritional content in this commercial project, Radio - Granola Bar 30s. The campaign utilizes a macro, live-action technique to present a detailed close-up of a granola bar, contrasting the product's aesthetic presentation with a narrative centered on common snack industry labeling practices. Produced by agency Cocogun, the spot integrates original music and sound design by Smith & Western to frame the humorous critique of packaged food branding.
Style
Horizontal, Commercial, Warm
Techniques
Macro
Industries
CPG / Packaged Food
Color
Caramel
Silver (metallic)
Espresso
Background
Wood Texture
Context
TVC / TV Commercial
Associated creatives
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