Diabetes Australia explores the nuances of health labeling in this commercial campaign, 'Radio - Granola Bar 30s'. The project utilizes a macro visual approach to dissect the marketing tactics often found on packaged snack food, contrasting a focus on natural ingredients with a script that questions sugar content.
Developed by agency Cocogun, the piece leans into a warm aesthetic with live-action visuals of textured textures to ground the narrative. Music and sound design, provided by Smith & Western, serve to heighten the commentary on food industry transparency.
