SCHOFIELD'S FLOWERS, Production,

Description

This video project features basketball player Devin Booker for McDonalds x Nike. The footage captures Booker walking through a rugged desert landscape under bright sunlight. The video utilizes lo-fi and handheld camera techniques, presenting a raw and candid perspective of the athlete in an outdoor environment.

Style

Documentary, Vertical, Grainy, Raw

Techniques

Analogue / film, Natural light, VHS / lo-fi

Industries

Sportswear

Color

Background

Desert

Context

Brand Film / Corporate Video