Wieden+Kennedy, Portland

Description

Devin Booker features in this commercial project for McDonald's and Nike, captured walking through a rocky desert landscape under bright sunlight. The video utilizes handheld camera perspectives, fast pans, and close-ups of natural terrain, cacti, and flowering plants. Devin Booker wears a light-colored cap, white tank top, and draped outerwear while moving through the outdoor terrain. Post-production finishing by Mackcut and creative direction by Wieden+Kennedy and Schofield's Flowers complete the spot.

Style

Documentary, Vertical, Cinematic, Warm

Techniques

Analogue / film, Natural light

Industries

Outdoor & Adventure Sports

Color

Background

Desert

Context

Advertising Campaign, Brand Film / Corporate Video