BrandPhilips Sonicare
Derek Johnson, Consultancy,
Associated creatives
Tags
Description
This video features CGI art illustrating microscopic life. The art is used as part of a public health advertisement campaign, with the focus on microbes and bacteria. The microscopic images transition to a digitally rendered mouth filled with microbial life, followed by an adult female with an expression of shock and disgust. The video continues with scenes of city infrastructure such as bridges and buildings covered in glowing, multicolored microbes. The scenes are designed to be visually arresting and informative.