Dentsu Creative China, Agency / Creative,

Description

This is a comical promotional video for Lay's potato chips, targeting the Chinese market. It features a teen Asian male in various scenarios including a classroom where he shows signs of stress and anxiety, which then turns into surreal scenes of the teen holding the potato chips bag, eating the chips and expressing the flavor. The video utilizes dynamic visual effects such as animated chicken wings and the Earth to highlight the crunchy and flavorful taste of the chips. The overall presentation is bright, colorful and aims for a sense of fun and excitement.