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A group of people lying in a circle with heads together wearing sportswear by director Deniz Birgi

Deniz Birgi, Director, Istanbul

Associated creatives

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Description

An overhead group shot directed by Deniz Birgi captures multiple individuals lying on the ground with their heads arranged closely in a central circle, creating a dynamic radial composition. The subjects wear athletic apparel including track jackets and branded tops featuring prominent logos, illuminated in low-key lighting with cool color grading. Overlaid text in blue boxes reads welcome to Club Originals. The dark surface serves as an atmospheric background that emphasizes the circular arrangement and streetwear aesthetic.

Style

Vertical, Commercial, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (50%)
Royal Blue (30%)
Crimson (20%)

Context

Advertising Campaign