Brand
ProjectBrand Identity

Studio Dumbar, Graphic Design,
Associated creatives
Tags
Description
A vertical digital display screen stands prominently in the center of a railway station platform, featuring vibrant abstract blue and white animated graphics. Several people stand in small groups on either side of the screen, observing the display while waiting. The background shows train station infrastructure with tracks and stationary trains under natural daylight. The composition highlights public outdoor brand placement within a transit hub environment.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Vehicle Rental & Rideshare
Color
Navy (50%)
Pure White (50%)
Background
Transport Hub
Context
Out of Home (OOH)