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  • ·Dell Fashion Week campaign video featuring Paris editorial
Brand
ProjectFashion

VMLY&R, Agency / Creative,

Associated creatives

Tags

Description

This commercial video for Dell captures a fashion editor navigating Paris Fashion Week. The narrative follows her working on a laptop in a grand hotel room, attending interviews backstage, and observing runway shows. The visual style blends documentary observation with commercial polish, utilizing soft natural light and warm interiors. The protagonist transitions seamlessly from intimate morning writing sessions to bustling backstage environments and evening nightlife.

Style

Horizontal, Commercial, Warm

Industries

Luxury Fashion Houses

Event

Fashion Week

Background

Hotel Room

Context

TVC / TV Commercial