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Brand
McDonald's
ProjectDelivering Happiness

McDonald's Delivering Happiness 2023

Associated creatives

DDB Colombia
DDB ColombiaAgency / Creative
DDB Colombia
DDB ColombiaProduction
Producciones Dragon Fly
Producciones Dragon FlyProduction
DC Producciones SAS
DC Producciones SASMusic / Sound
Los Notarios
Los NotariosProduction

Tags

historical photographsphotographsyellow typographytypographyarchival images

Description

This video advertisement titled Delivering Happiness for McDonald's showcases a sequence of iconic historical black and white photographs accompanied by bold yellow typography. Produced by DDB Colombia, Producciones Dragon Fly, DC Producciones SAS, and Los Notarios, the piece explores themes of timing and memorable moments. The clean layout features crisp yellow text transitions over minimalist white background panels and archival imagery. The commercial tone emphasizes precise visual storytelling and impactful brand communication.