Brand
ProjectDeadwood x H&M

Joe Yves,
Associated creatives
Tags
Description
This black-and-white fashion campaign image for Deadwood x H&M features a model with long braided blonde hair standing with arms crossed. The subject wears a dark leather bomber jacket with a zippered front and utility pocket detailing on the sleeve. The composition is captured with slight motion blur or a double-exposure effect, giving a dynamic, textured quality to the subject's form. The background is a clean, minimal white surface with a vertical seam or line dividing the frame. The lighting creates strong contrast across the leather texture and the model's hair.
