Joe Yves,

Description

This black-and-white fashion campaign image for Deadwood x H&M features a model with long braided blonde hair standing with arms crossed. The subject wears a dark leather bomber jacket with a zippered front and utility pocket detailing on the sleeve. The composition is captured with slight motion blur or a double-exposure effect, giving a dynamic, textured quality to the subject's form. The background is a clean, minimal white surface with a vertical seam or line dividing the frame. The lighting creates strong contrast across the leather texture and the model's hair.

Style

Editorial, Vertical, Monochrome

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign