BrandTim Hortons
ProjectBye Bye
DDMG, PR,
Associated creatives
Associated creatives
Tags
Description
A light-haired woman and dark-haired man are driving in a car, singing. The woman is wearing a brown puffer jacket with a white scarf and the man has on a red beanie and plaid shirt. They arrive at a Tim Hortons. The woman rushes inside to use the restroom. Another woman is visible inside the Tim Hortons holding a pastry and taking a picture of the first woman through the window. Later, a series of social media posts about the woman’s visit to Tim Hortons appear, highlighting the fact that she didn’t buy anything during her visit. A news report appears, calling the incident ‘Pipigate’.