Tim Hortons latest campaign, Bye Bye, leans into a humorous narrative centered on a fictionalized online scandal titled PipiGate. The narrative follows a man and a woman in a car, documenting their hurried stop at a restaurant and the subsequent viral fallout across social media and broadcast news.
Executed through a live-action technique, the project utilizes cinematic lighting to anchor its winter setting. Creative oversight was provided by Publicis Montreal, with production handled by Gorditos.
