Tim Hortons: Bye Bye
Brand
Date
Jan 2025
Description
Tim Hortons latest campaign, Bye Bye, leans into a humorous narrative centered on a fictionalized online scandal titled PipiGate. The narrative follows a man and a woman in a car, documenting their hurried stop at a restaurant and the subsequent viral fallout across social media and broadcast news. Executed through a live-action technique, the project utilizes cinematic lighting to anchor its winter setting. Creative oversight was provided by Publicis Montreal, with production handled by Gorditos.
Style
Humorous, Horizontal, Cinematic
Industries
Background
Retail Storefront
Context
TVC / TV Commercial
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