BrandCoors Light
ProjectChillboards
DDB Worldwide, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video shows information about the urban heat island effect. It opens with a shot of the sun and a palm tree at golden hour. Then, it cuts to heavy traffic. A woman named Jane Gilbert, Chief Heat Officer of Miami-Dade County, talks about the increasing number of days over ninety degrees. The video shows an aerial view of a residential neighborhood with blocks of low-rise apartment buildings. The buildings are light yellow with dark roofs and surrounded by palm trees. A man sits on a staircase of one of the buildings.