BrandSkoda
ProjectSafety Billboards
DDB Paris, Agency / Creative,
Associated creatives
Tags
Description
This animated digital map of France features cycling routes with highlighted areas with red squares. Overlaid are several video clips featuring groups of cyclists, automotive traffic, and infographics with cycling data, accompanied by text overlays. The digital map is colored in shades of black and green and includes various animated visual effects and transitions, as well as the automotive brand Skoda.