DDB NY, Agency / Creative,

Description

This animated advertisement promotes the Kroger Zero Hunger Zero Waste Foundation. The scene opens with two cartoon children sitting at a picnic table outside, their lunchboxes open revealing chips, a sandwich, a banana, and an apple. Subsequent scenes depict Kroger employees and customers participating in the "Round Up" program, which aims to end hunger and waste by donating fresh food to those in need. The animation style is bright and cheerful, with a focus on vibrant colors and friendly character designs. The settings transition from a sunny schoolyard to a bustling Kroger store and a food distribution center. The advertisement conveys a message of community support and the importance of access to fresh, healthy meals.