DDB Chicago, Agency / Creative,

Description

This CGI animation shows a male cartoon presenter in a blue suit standing on a metaverse football field. The setting mimics a real-world stadium with advertising above and animated football players on the field. In a later scene, a cartoon farmer is loading hay onto the back of a CGI truck while the presenter watches as an alien spaceship beams in. A stage setting then appears with a female cartoon pop star and dancers performing in front of a Miller Lite banner. Horses run through a grassy plain with mountains in the background, and then the presenter and farmer stand in the field looking at the horses.