BrandCoors Light
ProjectChillboards
DDB Chicago, Agency / Creative,
Associated creatives
Tags
Description
The video shows a variety of clips starting with the sun seen through clouds and palm trees. Urban traffic is shown next, followed by a shot of Jane Gilbert, Chief Heat Officer for Miami-Dade County, who speaks about extreme heat as a challenge in cities worldwide. An aerial view shows a planned neighborhood with apartment buildings and houses. Closer views show the buildings, roofs, and tropical vegetation. The video ends with a man sitting on steps.