BrandCoors Light
DDB Chicago, Agency / Creative,
Associated creatives
Tags
Description
This documentary-style video focuses on Miami, Florida, and features aerial views of urban areas with rows of apartment buildings. The video introduces Jane Gilbert, Chief Heat Officer for Miami-Dade County, who discusses how extreme heat is more pronounced in lower-income neighborhoods. The visuals include low-rise apartment buildings with dark roofs and limited landscaping. A woman with dreadlocks is shown sitting outside one of the yellow apartment buildings. Another woman is sitting on a lawn in front of apartment buildings, with chain link fence. The overall tone is serious.
