DDB Canada Toronto, Agency / Creative,

Description

Inside a dimly lit hockey locker room, a coach in a suit addresses his seated team. The players, clad in red and white hockey jerseys and helmets, sit on benches with dejected expressions. The coach gestures with a rolled paper, speaking passionately. Another man in a dark jacket stands near the door. The room features wooden lockers, creating a spartan atmosphere. The team jerseys bear the logo of a bear. The scene evokes a sense of determination.