BrandSystem
ProjectSystem F/W 2025 Campaign

David Sims, Photographer, New York
Associated creatives
Tags
Description
A black and white, medium shot captures a fair-skinned adult male. He is centered in the frame, looking down and wearing a dark, buttoned fur coat. The word 'SYSTEM' is superimposed in white letters across the midsection of the image. The backdrop is a blurred white gradient. The lighting is soft, which enhances the textures of the coat and the model's hair. The overall mood is serious and stark due to the monochrome palette.



