David & Goliath, Agency / Creative,

Description

This Kia commercial shows different Kia car models driving on a road trip through America. The cars travel on dirt roads through grasslands and beside mountains. The commercial begins with a boy holding a briefcase standing on a sidewalk. The models featured are the Kia Sorento, Kia Stinger, and Kia Sportage. The advertisement contains scenes of a family getting into a car, a group of cowboys herding cattle, and a couple embracing on a hill. A view of a highway at dusk seen through a plane window shows tail lights.