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  • ·David Beckham AliExpress Summer Carnival campaign by Jessie Craig
David Beckham smiling while holding a smartphone against a red background with floating monochrome icons and promotional text.

Jessie Craig, Photographer, London

Associated creatives

Tags

Description

This vertical advertising image features former professional footballer David Beckham as the central figure, smiling warmly while holding up a smartphone displaying an app interface. He is wearing a light grey long-sleeved top and is seated against a vibrant red backdrop that features numerous monochromatic red icons representing various products such as headphones, cameras, shoes, and apparel floating around him. Large white typography reads "SUMMER CARNIVAL ChoiceDay June 1-7," accompanied by the AliExpress logo and an official partner emblem for UEFA Euro 2024 at the bottom. The composition uses flat graphic elements and bold saturated primary colors with clean studio lighting, captured by photographer Jessie Craig in London.

Style

Vertical, Commercial, Saturated, Clean

Techniques

3D render / CGI

Industries

E-commerce Platforms

Color

Jet Black (70%)
Off-White (30%)

Background

Solid Colour

Context

Advertising Campaign