BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A large, diverse group of fourteen people are captured in a studio setting posing for the Dap Gap Holiday 2023 campaign. The subjects include men, women, and children, most wearing branded hoodies with the 'DAP' logo, layered with denim jackets and casual trousers. They are positioned against a solid, deep blue background with a flat green floor. Some individuals are seated on wooden furniture while others stand in a staggered formation, creating a balanced, professional group composition. The lighting is soft and even, highlighting the textures of the denim and cotton garments. The overall aesthetic is clean and classic, reflecting a commercial lifestyle photography style.
Style
Lifestyle, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses
