BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
An overhead medium shot focuses on a person wearing a denim jacket and matching jeans while holding a structured dark grey tote bag. The bag features a repeating logo pattern on the strap and side panels, with the words DAP Harlem prominently embroidered in a collegiate-style font on a solid black center section. The person's hand, adorned with a silver ring, rests naturally on the surface of the bag. The subject is seated on a wooden chair, with a dark, textured floor visible beneath. The lighting is soft and directional, highlighting the fabric details and the embroidery texture.
Style
Lifestyle, Commercial
Techniques
Natural light
Industries
Bags & Accessories
