Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Two individuals are captured in a medium close-up shot, leaning against each other against a solid, dark blue background. The person in the foreground wears a forest green hooded sweatshirt with brown sleeves and the prominent letters 'DAP' in white, layered over a crisp white collared shirt. They wear gold hoop earrings and have their arms crossed. Behind them, another person is partially visible, wearing a similar hooded sweatshirt under a classic blue denim jacket with silver buttons. The lighting is soft and studio-based, highlighting the textures of the cotton sweatshirts and denim fabric. The overall composition is intimate, focusing on the shared branding and casual layering of the apparel.
Style
Lifestyle, Commercial
Techniques
Studio strobe, Live-action Technique
Industries
Streetwear