BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait captures two individuals as part of the Dap Gap Holiday 2023 ad campaign. A child with large, textured curly hair is centered in the frame, wearing a brown and black houndstooth-patterned hooded sweatshirt featuring the 'Dap' logo. To the right, another person with vibrant red hair is partially visible, wearing a dark green, navy, and yellow striped hoodie with the same branding. The lighting is soft and directional, highlighting the subjects against a mottled, earth-toned studio backdrop. The composition is intimate, focusing on the neutral expressions of the models. The overall aesthetic is cohesive, blending streetwear style with a classic, moody photographic treatment.
Style
Lifestyle, Vertical, Commercial
Techniques
Natural light
Industries
Streetwear
